Why Starbucks chooses round tables to make customers feel more connected and less lonely

Starbucks is known for creating a warm and inviting atmosphere where customers can relax, work, or meet with friends.

However, one of the company’s design choices may not be as obvious: the use of round tables. This simple feature actually serves a much deeper purpose, especially for customers who might be visiting solo.

The key idea behind using round tables is to help reduce feelings of loneliness or isolation. Traditional rectangular tables often have defined edges, which can create a sense of separation, especially if someone is sitting alone.

In contrast, round tables eliminate those edges, giving the space a more inclusive feel. Without corners or visual boundaries, these tables make it less likely for someone to feel like they’re missing or left out of a social setting.

The psychological reason behind this design decision is rooted in how our surroundings affect our sense of connection. Humans thrive on social interaction, and spaces can either promote or hinder that feeling of belonging.

Sharp corners on tables can inadvertently highlight emptiness, making it uncomfortable for solo customers. But round tables foster a feeling of equality, as there’s no head or foot of the table. Everyone at the table has the same space, which helps to diminish the isolation that may come with sitting alone.

Starbucks intentionally incorporates design elements that encourage a sense of community, and the use of round tables is an important part of that effort.

For the company, the goal is to create a welcoming environment where customers feel at ease and comfortable, regardless of whether they’re meeting others or spending time alone.

This attention to detail plays a role in making sure all customers—solo visitors included—feel like they belong.

This simple feature is particularly valuable for people who visit Starbucks alone. Without the psychological discomfort of sitting at a table with sharp edges, those who are by themselves can more easily focus on their drink, relax, or even engage with the space around them.

While other cafes may opt for square or rectangular tables to maximize seating or space, Starbucks’ round tables promote inclusivity and equality, offering customers the freedom to enjoy their time without feeling disconnected.

The circular design doesn’t just create comfort for solo customers; it also fosters natural interaction among people. The openness of a round table may encourage spontaneous conversations between strangers, which helps bring a community vibe to the coffeehouse.

The round table is not only designed to make people feel comfortable, but also to promote casual, organic connections with others.

In the end, Starbucks’ decision to use round tables is a reflection of its larger mission to provide a welcoming, connected environment for all customers.

The tables’ ability to make people feel included—whether they’re with friends or alone—enhances the overall experience of visiting a Starbucks.

With round tables, the company ensures that everyone feels like part of the space, helping people relax, focus, and even connect with others while enjoying a cup of coffee.